Welcome to The Impact Link, where we serve as the bridge to endless possibilities. Specializing in the curation of brand strategy, development, marketing, and transformative impact solutions.
Our focus revolves around enabling influential individuals, businesses, and organizations to leave a lasting impact. Our expertise lies in crafting unique brand identities, nurturing their development, and aligning them with impactful solutions that resonate deeply within their respective spheres.
To leverage the distinctive influence and expansive reach of influential organizations and figures. Our aim is to harmonize brand essence with cultural significance. Through our tailored approach, we empower our clients to effect substantial change by implementing pioneering strategies that align with their brand, uphold their values, and foster deep connections within their audience spheres.
Innovation: Innovation guides us to the forefront of creative, effective and impactful solutions.
Equity: Equity is the foundation of our commitment to fairness, inclusivity, and equal access to opportunities.
Authenticity: Authenticity is paramount, ensuring genuine engagement and connections that reflect our clients' values across their initiatives.
Community: Community is at the heart of our values, prioritizing the well-being, growth, and advancement of communities through strategic programs and partnerships.
Based in the vibrant heart of Los Angeles, is a dynamic leader dedicated to making a profound impact on the sports and entertainment world. With a career marked by strategic growth and transformative experiences, Desireé has accumulated a wealth of experiences alongside prominent athletes and executives.
Her path in sports and entertainment was forged through her extensive contributions to the growth initiatives of Magic Johnson Enterprises, where she rose from Executive Assistant to Head of Business Development, showcasing strategic prowess in charting new business strategies and cultivating invaluable partnerships.
At the iconic Los Angeles Lakers, Desireé served as the Head of Player Relations, where she demonstrated her managerial, mentoring, and innovative skills. Designing and executing transcendent team-based programs, she focused on players' personal growth, brand management, and support networks.
Before the Lakers, Desireé significantly contributed to the Los Angeles Dodgers rebranding, playing pivotal roles in the Executive Office, External Affairs, Community Relations and Marketing & Promotions. Her vision fueled exponential growth, particularly in minority communities, crafting signature programs that continue to shape the organization.
With a Bachelor of Arts in Business Management from Loyola Marymount University, Desireé LeSassier is a native visionary and dynamic leader.
Now, Desireé brings her wealth of experiences and insights to your business. As a consultant, she's not just a strategist; she's a storyteller, helping you shape your own success story. Partner with her, and let your business's journey be as inspiring as her own.